Apple launched its new trade-in program for third-party adapters in India.
Saturday 30 November 2013

Apple launched its new trade-in program for third-party adapters in India.

As a part of Apple's USB Power Adapter Take back Program, eligible iPhone, iPad, and iPod customers can now turn in their third-party chargers and take home a genuine Apple USB power adapter at a discounted price. To avail this discount, customers must turn in at least one USB power adapter and bring their iPhone, iPad, or iPod to an Apple Authorized Service Provider for serial number validation. Customers can then buy the Apple US power adapter for Rs. 839, approximately half its usual cost. The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod and is valid until October 18, 2013.

Apple launched the USB Power Adapter Take back Program back in August in what was seen as an attempt to address some people's concerns about the legitimacy of their Apple devices' chargers. The move came shortly after a woman in China died after being electrocuted while using her iPhone. Reports later emerged that the woman may have been using a fake charger with her iPhone.

The program was first launched in selected countries and gradually extended to other regions. India is amongst the latest batch of countries added to the program. Customers can turn in a USB power adapter of any third party brand, including unbranded ones, by visiting one of the participating locations. In order to verify the authenticity of the Apple adapters, Apple has setup a page that lets you verify its authenticity.