Facebook adds new features to its mobile app
Saturday 30 November 2013

Facebook adds new features to its mobile app

Facebook has added new capabilities to its mobile app that allow companies to advertise their mobile apps to Facebook users. The new features are meant to increase the presence of third-party apps.

Facebook's new mobile app ads allows a travel app maker to offer deals on things like airfare or hotel rooms and a music app likeSpotify could promote a band's new song. The app offers more customizable actions for developers to increase users' engagement. Facebook will allow developers to utilize custom calls to action, such as “Open Link”, or “Shop Now” and many more. Any of these actions can be deep linked to specific areas of any app for promotion.