Google Chrome may come with inbuilt ad-blocker
Tuesday 25 April 2017

Google Chrome may come with inbuilt ad-blocker

According to the latest report by Wall street Journal, Google is planning to add an inbuilt ad-blocker to its Chrome browser. If Chrome is coming with such a new feature, it won’t be the first browser to do so. Because last year, Opera announced, that it is integrating an ad-blocker to its browsers.

Sources also tell that Google may announce the feature within few weeks.  Google’s I/O event is scheduled to be held next month and it is possible that the company might unveil the feature at the event. The feature may be switched on by default within the browser. It would then filter out ads deemed to provide poor experiences for users. These ads would be those defined by the Coalition for Better Ads, which is an industry group that released a list of standards in March. These included ad formats like pop-ups, auto-playing video ads with sound and prestitial ads with countdown timers.

Opera when introduced this feature, Its ‘Opera Mini’ browser loaded 40 percent faster and also enabled its users to save 14 percent of their data, company claims. The browser would also give users the option to check out statistics like the number of advertisements blocked on the current page, as well as the total number of advertisements that have been blocked.