Google sold over 6 million Home speakers since mid-October
Saturday 06 January 2018

Google sold over 6 million Home speakers since mid-October

What Google doesn’t say is how those sales were split between the Home, the Home Mini, and the Home Max. It seems fairly safe to guess that the Home Mini was by far the most popular, since it was on sale for $29 for most of the holiday season. The Home Max only launched in mid-December — it’s also $399 — so it likely makes up an incredibly small portion of those millions of sales.

Google is thought to be losing money on every unit of the Home Mini; Reuters reported on one analysis that pegged the device’s parts alone at $26, not including the cost of developing the entire thing, supporting it, advertising it, shipping it, and so on.

Google also gave a vague look at its overall home device sales today. The company said that if you include all of its home products — like the Chromecast and Google WiFi — its sales figures reach into the “tens of millions” throughout all of 2017. That’s not at all a specific or helpful figure, but it’s at least a clear sign that Google’s hardware is reaching people.

These super cheap prices are getting people to buy smart speakers and commit to an ecosystem. These companies are clearly happy to spend a few dollars gaining customers in the short term so that they have an enormous audience available to them down the road.