Uber’s terrible, horrible, no good, very bad year
Monday 01 January 2018

Uber’s terrible, horrible, no good, very bad year

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The year started with wide-scale boycotts of the service, and progressively got worse. The company found itself entangled in a discrimination controversy, saw its founder ousted as CEO, and towards the end of the year,it faced losing one of its biggest markets, as local authorities found Uber as not being “fit and proper” to hold a license.

Yeah. It was a rough year. So strap in as we pore through the wreckage. In the words of Malcolm Tucker, it’ll be like the Shawshank Redemption, except with more tunneling through shit, and no redemption.

On January 20, Donald John Trump was sworn in as President of the United States. Few saw this coming. Trump was an outsider, with views that (at the time) were perceived to be far out of the mainstream. For example: during his campaign, Trump said he wanted to implement a ban preventing Muslims from entering the United States.

On January 28 — over a week after he was sworn in — Trump got his wish and issued an executive order that banned citizens of seven muslim majority nations from travelling or emigrating to the US.

Uber, unfortunately, didn’t get the message. Not only did it continue to serve customers at JFK, but it also deactivated surge pricing — the controversial pricing mechanism that sees customers pay more at peak times.